GMC SIERRA & ACADIA
MARKET SMART: CROSS OVER BOUNDARIES 

The GMC Sierra is a professional-grade  pick-up truck for industrial applications. The Acadia crossover combines economy, fuel efficiency and cargo room, making it perfect for today’s active families. GeekSpeak[imc] was a key partner in the launch of these new vehicles, crafting web copy and e-mail blasts targeting two distinct market segments.