| Founded in Arkansas in 1962, Walmart is the largest majority private employer in the world and has over 8900 stores across 15 countries spanning the globe. In North America the name Walmart is synonymous with lower prices, and well known for its slogan; Save Money Live Better.
Walmart’s presence online has allowed its products and services to become even more accessible and convenient for consumers. Walmart Canada brings its wide product selection and colourful merchandising from the big box stores to home computers; but doing so, is no small task. With a long list of vendors from all over the world, providing product information in wide-ranging formats, tones and units of measure; communicating product benefits and specifications with compelling copy can be a challenge. |
geekspeak was able to provide Walmart Canada with an analysis of online best practices within its market segment and made recommendations. geekspeak assisted in defining the voice of walmart.ca by developing comprehensive style guides in both English and French languages. We were able to provide Walmart Canada with guidelines that would set the standard for their online voice and provide direction to their vendors. geekspeak is also a trusted partner for Walmart, offering vendor support for copywriting and translation services.
Shoppers know where to find the closest Walmart store to their home or office, but ensuring that Walmart ranks high in product category searches online is another story. geekspeak assisted the content management team with their SEO (search engine optimization) by developing rich Meta Titles and Meta Descriptions enabling better search engine results. |
