|Sears Canada is a retailer that has a presence in all provinces and territories across the nation. The Sears Canada network consists of 118 department stores, 48 free-standing Sears Home stores, 11 Outlet stores, 4 Floor Covering Centres,
4 Appliances and Mattresses stores, and 269 locally-owned Hometown Dealer Stores in smaller communities. Sears Canada employs approximately 30,000 associates.
Despite having a brand deeply rooted in Canadian culture, one well known for its catalogues and wide reach to even the most rural pockets of the Canadian landscape, Sears Canada needed help to improve its presence online. SEO (search engine optimization) was essential.
geekspeak has also done search engine optimization work for Sears, including keyword analyses to determine the search terms that would generate the best rankings for specific product categories. Our team then wrote embedded metadata allowing for improved searchability. geekspeak also developed rich product descriptions to convert search engine hits into online sales.While Sears is well known for its large department stores and catalogues, Sears Canada and its team of experts can also clean, repair, maintain, or renovate just about anything in your home through Sears Home Services. geekspeak wrote the web copy that Sears needed to tell Canada about their lesser known exterior renovation services, custom décor, heating & cooling, renovations and home maintenance