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Maurice's, headquartered in Duluth, Minnesota, is a retail chain and is considered a leader in the specialty shop market. Maurice's stores are typically located in smaller community malls in the U.S. Despite the small town roots, Maurice's knew that it needed to make a splash in the online realm.
Taking the retailer online meant finding a way to communicate high fashion with that home-town feel its stores are known for. |
geekspeak helped to define an online voice that mirrored Maurice's unique presence in smaller communities. Our experts crafted compelling copy specifically tailored to a market segment that is poorly served by other retailers: fashion conscious women who live outside major urban centers.
The resulting website not only promotes the cosmopolitan allure of the garments offered but also reflects the small town familiarity and friendliness that are the hallmark of the Maurice's experience, all with the added convenience of online shopping. |
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