General Motors, headquartered in Detroit Michigan, is the world's second largest auto maker. Founded in 1908, GM continues to operate in over 150 countries around the world and employs more than 200,000 people across its many divisions and brands.

GMC is General Motors' light truck division and its second-best selling brand after Chevrolet. A part of the General Motors family of companies since 1912, GMC is one of the world's best-established builders of industrial, recreational and family vehicles.

geekspeak partnered with GMC's agency to create enticing web copy for a media-rich site as well as targeted e-mail blasts addressing potential buyers of these significantly different vehicles - the Sierra, an industrial-grade pickup truck for industry and farming, and the Acadia, a fuel-efficient crossover with plenty of cargo room, perfect for families.

By honing in on these two key demographics, we helped build a lively buzz for these exciting new GMC products.