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Future Shop, a division of Best Buy, is Canada's largest consumer electronics retailer. Future Shop operates more than 139 stores nationwide, employing over 14,000 people. Today's consumers actively seek out information and take the time to educate themselves. In the absence of the trained associate in a retail store; online consumers take in information where ever they can find it. By providing informative, unbiased and useable content, an e-tailer is more likely to keep prospective buyers on their website longer, increasing the likelihood of conversion. |
geekspeak wrote a series of in-depth product category buying guides for Future Shop. The buying guides described product features, benefits, pros and cons, giving consumers information to make informed buying decisions. |
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